HOSTED BY ADELA HUSSAIN
FREE 3 day challenge
THE ICON SHIFT
Go from Expert to Thought Leader in 3 days so your ideal client hits “BUY NOW.”
“Adela’s challenge was absolutely brilliant.”
“A complete game-changer. I was able to it completely reframe the way I saw doing my own PR. For example instead of feeling that I was hassling a journalist, I realise now I’m assisting them. Adela’s daily emails were chatty, fun and interesting and her tasks completely manageable. And the light bulb moments I had were just strokes of genius for me. Just brilliant..”
- Dr Anna Colton, Clinical Psychologist
Are you in the wellness or personal development industry and find yourself thinking…
“I’m an expert, but people don't know who I am and I’m working sooo hard to get each client.
“Why am I not the 1st choice for my ideal clients? Why do my competitors keep getting picked over me?”
“Why is she choosing to work with that unqualified Tik-Tok influencer? I have so much more experience!!”
REAL TALK TIME…
It’s not enough to be an expert and expect your clients to suddenly find you.
IF YOU WANT TO….
✔ Have your emails blow up with “how can I book you now?”
✔ Feel respected in your industry and stand-out in a sea of cookie-cutter experts.
✔ Always be the no. 1 choice of your dream clients.
✔ Win the hearts, minds and wallets of your dream clients
…without constantly hustling, asking, pitching and discover-calling your life away.
Breathe a sigh of relief because you can…but here’s what you need to know first:
Trusted Experts don’t happen by accident.
In fact they’re thought leaders and…
thought leaders are made, not born.…
And it’s time we make you a thought leader.
This 3 day challenge features tried & tested strategies to help you:
Get heard and hired by your ideal clients fast.
Shift your audience from “maybe later” to “Can I work with you now?
Win the hearts, minds and wallets of your dream clients.
Use Intimate Storytelling to Deeply Connect and Convert Prospects
Uncover the #1 thing you’re doing that is sabotaging your clients from picking you.
Discover the 3 steps to standing out as a leader in your industry.
“In just a few days we’d smashed our comfort zones.”
“We did Adela’s Challenge and we’re so glad we did! In just a few days we’d smashed our comfort zones, powerfully reached out to influencers and nailed our story. Wow. Thanks Adela!!”
- Sonia Lakshman, Social entrepreneur
“Last week I had the most orders I’ve ever had.”
“I jumped in feeling completely intimidated and out of my depth. I honestly didn’t think I’d make it past day one. But it’s been amazing.
I decided to show up authentically and to my surprise my confidence has grown. Last week I had the most orders I’ve ever had. And I really haven’t done that much yet - just a few simple things inspired by the challenge!”
- Fidelma, Baker
“I believe in myself again.”
“I signed up to the challenge feeling a little intimidated, I won't lie, but the daily challenges reminded me to believe in myself and my business, gave me the opportunity to grow my story and meet incredible co-heroes who are teaching and inspiring me.
I'm not even sorry now about fan-girling, Adela. Her challenge did so much for me.
- Shivi Cashyap, Entrepreneur
The ICON Shift is A FREE 3 DAY CHALLENGE and you’ll receive…
✔ Exclusive Access to 3 LIVE LESSONS
✔ 3 bite-size email lessons with a daily action to apply what you’ve learnt.
✔ Private Facebook Community to network and continue the conversation
✔ Daily Facebook Live Q&A Sessions for ALL your Visibility, Publicity and Thought-Leadership Questions
✔ SPECIAL BONUS: An exclusive invitation to a LIVE 60 min workshop on Media features for your business
The Icon Shift challenge begins September 3 to September 6.
discover things like…
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How to Get Publicity (even if you think you’re boring)
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The #1 way to win the hearts, minds and wallets of your dream clients
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The Secret sauce to becoming the most quoted person in your niche.
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Sizzling Story Tips that’ll have your clients throw their money at you.
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The 3 steps to building trust with your future clients.
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The Ultimate Guide to working out your expertise
Are you fed up with the BS in your industry?
Sick of the unqualified “experts,” the misinformation, the one-hit wonder Tik Tok voices that dominate your niche, but lack substance?
Do you think “People deserve better?”
According to the New York Times “The International Coaching Federation, the world’s largest nonprofit coaching association, estimates that the coaching industry was worth $4.6 billion in 2022 and that the number of coaches increased 54 percent between 2019 and 2022, making it one of the fastest-growing careers in the US.”
Great news, right BUT….
The BBC report that “many people turn to life coaches in moments of crisis. Some find what they're looking for in these programmes – but others find disappointment, even scams.”
Which means there’s a HUGE need for YOU to STEP into power, use your voice and claim your authority.
How can you change lives if no one knows you exist?
It’s not enough to have a deep mission and purpose to change lives.
You need to reach the very people you want to help.
That begins with you standing in your power, using your voice and claiming your authority.
Only then will those who truly need your help come to you and pay you for what you do
introducing
your host
Hey! I’m Adela and I’m a master at helping you pitch your business to people that don’t know you…yet.
A few years ago I quit my corporate job and launched a fashion tech start up. I immediately had customers who loved my business. I was busy so I hired a PR agency to help me get my business in the media.
After 6 months of one online piece, a few influencer collaborations and thousands of pounds spent, I switched my approach. I decided to pitch my business myself. And now I help other business owners do the same.
In 12 months I achieved:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down press and TV appearances in the Dragon’s Den when it didn’t feel right for the business
But what I realised is that I wanted to be part of a media-for-all revolution.
That’s exactly why I created The Icon Shift.
Are you in?
“ADELA reminded me that my story is powerful AND my voice is powerful”
I love Adela’s energy. She combines a razor sharp intelligence, a really great analytical mind with great emotional intelligence and people skills. And she’s been fantastic at creating group energy through which we can all feel supported and lifted and inspired. She’s really helped me to regain a sense of confidence and inspiration having felt a little flat and given us lots of practical tips.
- Annabel Chown, Author
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