as seen in
Master Your Media Pitching and Go From Nowhere To “Wow! You’re Everywhere!”
Your newsworthy business begins now inside of…
THE PARLOUR
The 12 Month Media Mentorship with Adela Hussain
Cosmopolitan Entrepreneur of the Year finalist, 2018.
Calling all passionate, proactive, inclusive rising leaders
Who are ready to step BEYOND the edge of their network,
REACH MORE PEOPLE & EXPERIENCE QUANTUM BUSINESS LEAPS.
you’re invited.
“I used Adela's pitching strategies and landed a cover AND 3 page feature on my first pitch!””
I’m an introvert and assumed that people that get press coverage are more famous or better connected than me.
Adela taught me how to pitch effectively and that people who get featured anywhere get there because they asked to be there.
YEP! That's me holding the Yorkshire Post magazine 2 months ago not quite believing I’m in 3 pages of it AND the cover!!!).”
— Effie Burns, Artist
Looking at Effie and thinking “I wanna piece of that.”
Did you *even* envy her? Or did you wonder “Who am I to want this?”
“Do I even deserve to get press like this?”
Don’t worry. I get it. I know *ALL* the feels.
Here’s the BIG FAT TRUTH.
One day Effie just said f**k it.
“I back myself!”
I DON’T need to wait for ANYONE to give me permission for this.
You know it’s time to add YOUR name to these media logos.
And deep down you’re ready to go beyond the edge of your network.
You know that this is the next step in your marketing and…
Perhaps you haven’t had the dedicated time or are maxed out with masterminds.
Perhaps you’ve received some press in the past and seen how powerful it is for your business.
You know when people hear you talk about what you do, or read about what you do, they’re mesmerized.
You have something that’s helpful.
It’s time to add a media focus to your business.
And seek strategic ways to raise diverse and inclusive voices along with your own.
“Pitch to Press has brought in new leads, potential clients and endless collaborations.”
The moment I started my business, I felt smothered and overwhelmed with hacks to grow your Instagram account.
I decided to start with publicity to slowly build my credibility and do outside in Instagram growth, which is like working on outside opportunities and helping that to bring in followers that then I can nurture and engage through my Instagram.
After a year I’ve had 10 media hits across digital content and podcasts and so many collaborations. Oh and I was featured in The Spectator and The Independent this month! It’s working!
— Frenchie Ferenczi, Business Growth Consultant
YEP, YOU GET IT BUT THERE’S STILL A LITTLE VOICE THAT SAYS…
“I want more visibility opportunities but don’t have time to do all that research!”
“How do I pitch?”
“I don’t know anyone in the media. Don’t you need connections?”
“Hmm….am I big enough yet?”
“Who do I think I am? Why would anyone feature my story?”
“Will I really get clients from this?”
BUT If you could book your dream logos in the next 12 months, would you give yourself that opportunity?
Instead of:
Struggling with self promotion and wondering what to say or how to say it
Thinking you need a huge budget for a publicist and putting aside money each month to pay for one
Worrying you don’t have time to do PR but you know deep down you need to for sale
Dreading the idea of getting out there
Imagine:
Feeling super confident, clear and proud about promoting your business
Getting your products and service in the media without inside connections for free
Earning 4 figure sales in one day from a press feature
Boost your brand’s credibility with lots of media logos on your site.
“I have never met anyone quite as supportive as Adela, particularly on a digital course. She is extraordinary and enabled me to keep going.”
Adela is extraordinary in the detail, in the explanation, in the strategy, in the understanding, in the follow through and the support. If you’re even wondering whether to do The Parlour consider it. It's brilliant. I don’t think a PR agency could have taught me a quarter of what she has.
— Dr. Anna Colton, Clinical Psychologist
“just 3 weeks after i met adela, i was in a national magazine.”
Adela’s incredible! She’s a super connector and genuinely walks the talk in the PR world.
1 week after I met her she landed me an incredible media feature at a leading magazine in UK.
It’s snowballing into a bigger article and a FB live in front of a 1.3 MIL large audience filled with potential clients. You can’t ask for more than that!
If you’re lucky enough to work with her, do it!
— Merel Kriegsman, Women’s Wealth Advocate
After sitting next to the world’s most powerful sports journalists in the Sky Sports Newsroom…
Here’s how The Parlour can make your business newsworthy…. 👉🏽
“If you ever get the chance to work with Adela, there’s no need for waffling or being on the fence – don’t waste any more time – do yourself a favor and do it!”
I did, and I am grateful to have come into this powerhouse’s orbit. Working with Adela is like having a business insider, mentor, favorite female colleague and cheerleader all rolled into one.
During that time, I launched a completely new business entity, successfully marketed my offering and will be hosting a sold-out retreat for female founders and creatives next month. My professional network has grown exponentially, along with my visibility and my credibility as a thought leader.
—Jeanne Layne, Clinical Psychologist
You know this is the next step in your marketing, now you just need to figure out how to do it…
(without that icky feeling of self promotion)
AND THAT’S my mission, darling!
HONESTLY, i LOVE IT!
Teaching you how to craft your story and make your business newsworthy in The Parlour
welcome to the media-for-all revolution.
you’re invited.
“In 2 days I received more orders than I've had in months and I now have a whole new customer base for my email marketing.”
I took part in Adela's PR Hero School. I was spending all my time on social media and it was the first time someone mentioned pitched to the media. I took a chance and emailed the editor of a National magazine and she loved it!
6 weeks later my product was featured in the "We Love" section of The Irish Times Magazine and the response was amazing!
Thank you Adela for giving my little business a boost to invest and grow more!
— Feena, Entrepreneur
Isn’t it time we met properly?
iNTRODUCING YOUR MEDIA MENTOR…
I’m Adela.
Business Consultant. Entrepreneur. Disruptor.
My last business was featured in Harvard Business Review (without me pitching).
12 months earlier I was drowning, trying to run my business and do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it.
I’d fired 2 publicists because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job.
And then I realised something.
I’d spent 20 years as a management consultant being judged every day because of the colour of my skin. I’d already been pitching non-stop for 20 years.
So I decided to focus hard on one thing.
Pitching my business myself to the media.
This is what I achieved in 12 months:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
These logos add so much credibility, right?
Let’s make this happen for you inside of Pitch to Press.
“A literary agent in New York approached me for a book deal after I worked with Adela”
“Still suuuuuuuper early stages, but a literary agent in New York reached out to me asking if I had ever considered writing a book after reading one of my articles, I pitched with Adela’s help. Even if it doesn't work out, wow, what an affirmation!
Adela’s superpower is getting people to see the possibilities and she sees things analytically, with the sharpness of a consultant, so was able to make suggestions for gaining visibility in my industry that I wouldn't have seen in a million years, suggestions that are now a part of my business plan.
She’s different from everyone else because she’s seen it from the inside—not only does she know how the corporate mind thinks, but she’s also know how journalists think. Having had her own small business to pitch (and doing so successfully) makes her a lot more reputable than all the ex-PR firm PRs who only know the perspective of an agent.”
Work with her! She’ll whip you and your business into shape!
— Hall R.
ABOUT ADELA
(Because we ALL like to know what the hell someone did before they started teaching in the online world right?)
Adela is the Founder of Starts Ups & Co and helps founders fall in love with self promotion to sky rocket their sales. Known for her high energy, strategic brain and laser-sharp thinking, Adela loves solving problems and making stuff happen with her clients.
Before Start Ups & Co, Adela was the MD of Style Lyrical, a fashion tech start up that was disrupting the way women shopped in the Europe using AI and Machine learning. In 2018 she was in Sarah Woods’ Top 10 Female Founders In The UK To Watch list.
(Sarah Wood is pretty fussy btw - it took Rupert Murdoch 10 years to convince her to sell her company, Unruly for $250 mil!).
Back to Adela….so Adela’s company was featured in the Harvard Business Review, The Sunday Times, The Guardian, The Independent and 10 other publications. She was also a finalist in Cosmopolitan’s Self Made Award in 2017.
Before entering the world of start ups, Adela spent 17 years as a management consultant at Accenture, Moorhouse and Sky where she led company transformations, mergers, acquisitions, joint venture product launches and outsourcing deals in complex client environments.
Her former clients include BA, Deutsche Bank, RBS, BT, Sky Sports, Unilever, GSK and Carillion. Based in the UK, she has worked on client sites all around the world including the US, Germany, The Netherlands, Czech Republic, Hungary and India.
Ready to go beyond the edge of your network?
Let Pitch to press help you craft a newsworthy pitches worthy of an instant “YES!”
© COPYRIGHT ADELA HUSSAIN 2023 | PRIVACY POLICY / T&C'S